Different types of business owners and their insights during this COVID-19 outbreak

Business Insights into Customer Payments and Behavior During the COVID-19 Outbreak

It’s safe to say that the COVID-19 outbreak is like no other crisis faced by people and businesses all over the world. It’s still rampaging across the globe, and many business owners are starting to scratch their heads, wondering, “when will this end?”

Unfortunately, the predominant voice that we hear on the media and the internet hasn’t offered a lot of steps, insights, or advice on how to save your business. But not every business is losing. That’s why we’re going to discuss some important insights about the state of business during this economic downturn. Specifically, we’re going to show some customer payments and behavior during this pandemic. That way, you’ll be prepared to make the necessary adjustments and, hopefully, keep your business afloat during these tough times.

Thriving Businesses

As said earlier, not every business is losing. There are still some that are operating and are not experiencing the negative economic impact brought by the COVID-19 virus. The winners include e-commerce marketplaces, grocery stores (large and small), home delivery, pharmaceuticals, logistics, video conferencing, online streaming, digital marketing, and more. 

For the rest, the times are tough and will continue to be like that until this crisis is contained. While we try to be as optimistic as we can, we can’t help but be worried about the direction that the global economy is going. Many countries are going through the economic effects of the COVID-19 pandemic. In fact, some states in the United States are already experiencing a recession.

At ReliaBills, we have many different clients that are experiencing the same adverse effects. We’re all trying to figure this out and find a solution without having to go through major compromises. That’s why we need to do it together. Here’s what we’ve learned so far:

Increased Credit Card Usage

First; we are already starting to see a spike in credit card usage. Customers who previously preferred to pay in cash or check are now choosing to preserve their cash and use digital money instead.  If you’re not accepting online payments, you may see your receivables begin to grow. As a business owner, that’s unsustainable. So if you’re looking to survive this pandemic, you need to rely more on digital methods, starting with paying your invoices online.

People Not Getting Paid

Second; depending on how long people are out of work, we can expect to see receivables begin to age.  As customers start becoming more cautious with cash flow and cash management, you can expect to see payment velocity slow and stagnate.  So if you’re not anticipating this change and don’t have any plans for the present and future, you can expect your cash flow to slow down.

A signage that shows that the business is closed because of COVID-19

Business is Down

There’s no doubt that any crisis is not good for business. Daily operations are put to a pause, the cash flow starts to go down, and the economy of the country is in turmoil. Apart from the health risk that the COVID-19 virus poses, it has also taken a massive hit on the economic landscape on a global scale. That’s why if your business doesn’t learn to adapt to these challenges, you’re left with a losing company that will force you to either pause it or close it completely.

What Do You Need To Do?

It’s not too late to make adjustments and save your business! Start by offering online payments and invoices. By doing so, you can maintain the cash flow and suffer lesser losses in the process. Here’s what you need to do to help your business survive:

  • Offer credit cards as a payment option. You can start now by informing your valued customers about it. That way, they’ll know that you’re still in business and is available online.
  • Re-think the wordiness of your automated reminders. By all means, continue with regular, automated payment reminders. However, tone down the verbosity a bit. Remember that we’re in a crisis. So don’t try to add any more headaches to your clients. If they have any concerns, suggest that they call you to fix the issue.
  • STOP charging late fees. Again, in these stressful times, the last thing you want to do is give your customers more reason to hate you. You are more likely to lose a customer than to get paid. So be considerate about the situation.
  • Suggest a payment plan. If a customer balance is past due, let them know that payment plans are an option.

Embrace Automation and Online Payment

While the COVID-19 pandemic brought challenges to the market, it also opened up new opportunities, particularly for billing and payment. Specifically, it helped people realize how important automation and the internet are when sending invoices and getting paid. By incorporating a recurring billing strategy, you can streamline your billing process and create faster and more convenient payment options. 

Why Recurring Billing is Essential for Business

With a challenging economy brought by people not wanting to go outside due to COVID, there’s now a rapidly growing demand for digital payment. Getting paid nowadays is more important than ever, so recurring billing plays an integral role in businesses surviving amidst the ongoing pandemic.

If you’re still at the crossroads between your traditional billing methods and recurring billing, here are some key takeaways that would persuade you to opt for the latter:

Recurring Payment Adaptation is Accelerating at a Rapid Rate

The payments landscape move towards digital services has been monitored since the introduction of online payment in 1994. But ever since 2020, that trend has grown dramatically. COVID brought a lot of problems for business, most specifically a drastic increase in late payments. But at the same time, the necessity for companies to implement digital services and recurring payments has also gone up. Now, many businesses are using one of the most effective strategies for collecting payment without any sign of stopping.

Payment Success if Essential

A business can only operate as far as its income takes it, which is why many companies maximize payment success and place it on top of their priority list. There’s no room for error in terms of payment processing in today’s shaky economy. Every business sector faces payment issues that can result in them losing millions in potential revenue. 

Subscription businesses, for instance, often see 30% of customers churn involuntarily as a result of failed credit or debit card payments. On the other hand, invoice-based businesses experience bad debt as a result of uncontrolled payments. 

By improving payment efficiency and convenience with recurring billing, businesses can reduce churn, minimize bad debt, and build better customer relationships. As a result, operations will continue and even see an increase in revenue and customer retention.

Why Your Business Benefits from Recurring Payment

As mentioned earlier, recurring billing can help your business retain as many customers as you can, which is essential in your business surviving during these challenging times. Apart from that, recurring billing also ensures prompt payment from customers, which will help improve cash flow. At the same time, it also lowers the cost of billing and payment collection.

Recurring billing software can automate a portion of your accounts receivable, as well as expand your payment options. This level of convenience will also improve customer satisfaction, which, in turn, will entice more and more people to do business with your company.

Get Started With ReliaBills

If you want to transition towards recurring billing, you can start your journey with ReliaBills, and its reliable invoicing system. In fact, we do more than anyone to get you paid through our fantastic recurring payment processing system.

ReliaBills has all the features you need to automate your entire billing process, which will be helpful for you and convenient for your customers. After all, who doesn’t love convenience, especially when making payment? With our recurring software, you will be notified about the status of all the invoices that you send. 

All you have to do is create an invoice, schedule when it will be sent to your customer, and you’re done! You even have the option to repeat the entire process per month. Now all you have to do is sit back and relax as ReliaBills does its thing.

Having trouble with delayed payment or nonpayment? No problem! ReliaBills can help you pinpoint these problematic customers so that you can focus more on them. With our software, invoicing will be a breeze. Our invoicing system offers automation and recurring payment processing to ensure that you will get paid faster. 

From invoice creation to sending, everything is automated to ensure optimum efficiency and payment success. Some of our notable features include:

  • Fast and simple invoice generation
  • Automated payment reminders
  • Subscription/recurring billing
  • Payment automation

Wrapping Up

With ReliaBills, you can easily convert a single invoice to an installmentLet them know that this requires them to have a card on file and set up for ReliaBills auto-pay. That way, payment will be as hassle-free as ever. Everything will be automated, and the only thing you’ll need to worry about is running your business. Don’t let the COVID-19 pandemic stop you from reaching your goals. Try ReliaBills today and see how it can help ease the struggles brought by this global crisis. For help, reach out to us at support@reliabills.com.

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