If you’re reading this, you’re probably looking for ways to get clients for your cleaning business. That’s great! Starting or running a cleaning business can be exciting and scary—but the scariest yet essential is figuring out how to get customers.
The good news is that the cleaning industry already has a specific clientele you can appeal to, and there are more avenues than ever for advertising and communication. However, before you start, you should know a few things about getting clients for a cleaning business.
This article will discuss five proven methods that will help you attract new customers and grow your business!
Develop a Marketing Plan
Now that you have your cleaning business up and running, the next part is acquiring customers. Remember that knowing how to get clients for your cleaning business requires strategy. First, you need to understand your target market, their needs and wants, and how you can reach them.
Creating a marketing plan will help ensure that your cleaning business acquires the right clients that best match your services. However, you’ll need to figure out who you’re trying to attract.
To do this, consider the following questions:
- What type of cleaning services do you offer?
- What’s your business’s unique selling points?
- Who is your target market?
- What needs and wants do they have?
- How can you reach them effectively?
As mentioned earlier, every cleaning business has a specific clientele, which includes corporate companies, busy families, event organizers, venues, and property owners. Therefore, you must determine which sectors you’ll target the most. Of course, you can always try to attract all types of clients, but it’s best to focus on a particular group first. Doing so will help make your marketing efforts more effective and efficient.
Once you know your target market, the next step is to develop a marketing strategy. This will help you determine how you’ll reach them and what methods you’ll use. You can explore various marketing channels, such as online and offline methods.
Some of the most popular online marketing techniques for cleaning businesses include:
- Creating a website
- Starting a blog
- Using social media platforms (Facebook, Twitter, Instagram)
- Creating online ads
- Sending email newsletters
On the other hand, you can also opt for the following offline marketing methods:
- Distributing flyers and brochures
- Participating in trade shows and events
- Advertising on the radio or TV
Developing a marketing plan takes a lot of effort; but it doesn’t have to be complicated. Start by identifying your target market and the best channels to reach them. From there, you can create a strategy that’s tailored to attract the right clients for your business.
Get Referrals from Current Customers
One of the best ways to get new clients is through referrals from current customers. Asking for referrals might seem daunting, but know that it’s a surefire way to grow your customer base quickly and efficiently.
Your current customers are already familiar with your cleaning business and are more than likely happy with the services you provide. Because of this, they’ll be more than willing to refer you to their friends, family, and colleagues. In fact, studies show that referrals are one of the most effective marketing tools—with a conversion rate of 13.70%.
There are various ways you can ask for referrals, such as:
- Asking your customers directly
- Including a referral request in your invoices or receipts
- Offering incentives for referrals
- Sending thank-you notes to customers who refer you to someone new
Utilizing referral programs is an excellent way to get more cleaning clients. Not only does it show how much you value your customers, but it also helps build trust and goodwill.
Join Local Business Networks
Another great way to get cleaning clients is by joining local business networks. This will help you interact with other businesses in your area, eventually leading to partnerships or referrals.
Some examples of business networks you can join include:
- The Chamber of Commerce
- Business Improvement Associations (BIAs)
- Service Clubs (Rotary, Lions, Kiwanis)
- Leads Groups
- Professional Organizations:
- National Association of Women Business Owners (NAWBO)
- American Marketing Association (AMA)
- National Black MBA Association
Joining these groups will allow you to connect with like-minded individuals and promote your cleaning business. Remember to be active in the group, participate in events, and build relationships with other members. Doing so will help increase your chances of getting referrals.
Coupons and Discounts
Most people tend not to try out a product if it means they have to spend a lot of their money and time on it. This is why coupons and discounts are such powerful marketing tools—they give potential customers the incentive they need to try your services.
According to a study by Invesp, coupons can increase conversion rates by as much as 34%. They’re also an excellent way to attract new customers and keep your current ones returning for more.
There are various ways you can distribute coupons, such as:
- Leaving them in high-traffic areas
- Mailing them to potential customers
- Posting them on your official website or social media accounts
- Handing them out at events such as trade shows
Coupons and discounts are great for getting people interested in your cleaning business. They help create a sense of urgency and give potential customers the push they need to try your services.
A robust online presence is essential for any business, including cleaning businesses. To attract new clients, you must ensure your website is optimized for search engines and that your social media platforms are active and engaging.
Some tips to help you with your online marketing efforts include:
- Creating a strong SEO strategy
- Posting high-quality content on your website and blog
- Sharing useful tips and advice on social media
- Running targeted ads on Google or social media
By following these tips, you’ll be able to reach a wider audience and attract more cleaning clients. At the same time, you’ll also be able to build trust and credibility with your potential customers.
BONUS: Try ReliaBills
No matter how good your cleaning business is, it won’t attract as many customers if you don’t set up a solid billing and payment processing strategy. If your payment method is limited, or you don’t have a consistent method of billing your clients, you’re likely to lose out on business.
This is where ReliaBills comes in. As a leading invoicing and payment processing platform, we offer comprehensive billing and payment solutions for your cleaning business.
Some of our features and offerings include:
- Online payments
- Automated billing and invoicing
- Customizable payment plans
- Recurring billing
- Automated failed payment recovery
- SMS notifications
- Detailed reporting and analytics
- And much more!
By signing up for a free account with ReliaBills, you’ll be able to streamline your billing and payment process, making it easier for you to get paid on time. And if you want even more features such as recurring billing, automated late fees, a virtual payment terminal, chargeback recovery, and more, you can upgrade to ReliaBills PLUS (our premium version).
At $24.95 per month, you can subscribe to ReliaBills plus and get access to all of the additional features that it brings to the table. The best part is that you can cancel anytime, so you’re not locked into a long-term contract.
If you’re looking for a billing and payment solution that’s affordable and easy to use, sign up for a free account with ReliaBills today. We’ll help you take the hassle out of billing and payments, so you can focus on what’s important—growing your cleaning business.
There you have it! These five proven methods will help you attract new clients and grow your cleaning business. So what are you waiting for? Implement these strategies and watch your business take off!