How much is a gym membership in 2024? Here's how much an average membership costs and different factors that can affect pricing.

How Much is the Average Cost of Gym Membership in 2024?

As the cost of living increases, so too does the cost of a gym membership. With an increasing number of people looking to maintain their physical health and well-being, it is essential to understand how much you should expect to price your gym membership in 2024. 

This article will discuss how much the average gym membership cost is expected to be in 2024 and how different factors can affect pricing. We will also examine how to maximize your gym membership and provide expert tips to entice clients to maintain their membership.

What is a Gym Membership?

Let’s start with the basics—what is a gym membership? A gym membership gives you access to a gym’s facilities, equipment, and classes. Depending on the type of Gym you run, members may also have access to special perks such as personal training sessions, discounts on equipment and apparel, or access to exclusive events.

How Much Does a Gym Membership Cost on Average?

When signing up for a gym membership, there are typically two fees: a monthly or annual fee and a one-time initiation fee. The cost of gym memberships can vary depending on the location and other factors, usually ranging from $40 to $70 per month and $480 to $840 per year.

However, premium gym memberships with luxury facilities and high-end amenities can be significantly more expensive, reaching hundreds or even thousands of dollars annually, depending on the location, amenities, and services provided.

Factors Affecting Gym Membership Pricing

As a gym owner, it’s essential to be familiar with how the cost of gym memberships is determined. Generally speaking, four main factors affect how much a gym membership costs:


The cost of a gym membership can vary significantly depending on the location. For example, gyms in more urban areas tend to have higher membership costs due to higher overhead costs. 


The more services or features included in a gym membership, the higher the cost. For example, a gym membership with access to group classes and personal training sessions will typically be more expensive than just access to the gym facilities.


The length of the gym membership can also affect how much it costs. For example, a 6-month membership is usually more expensive than a 3-month one. At the same time, a year-long membership may come with a discounted rate. 


Lastly, how much your competitors charge for their gym memberships can also impact your charge. Therefore, staying competitive to attract more clients and ensure your Gym is profitable is essential.

On average, gym memberships in 2024 are expected to cost between $20 and $60 per month, depending on the factors above. However, it’s essential to remember that prices vary significantly from Gym to Gym, so it is best to research to find the best gym membership for your budget.

Cost of Gym Memberships from Popular Gym Chains

To give you an idea of how much gym memberships cost at popular gym chains, here are a few examples: 

  • ​24-Hour Fitness: $480 to $650
  • Anytime Fitness: $493 to $673
  • Crunch Fitness: $179 to $299
  • Equinox: $2,116 – $2,860
  • Gold’s Gym: $348 to $461
  • LA Fitness: $454 – $520
  • ​Lifetime Fitness: $877 to $997
  • Planet Fitness: $188 to $279 
  • XSport Fitness: $775
  • ​YMCA: $426 to $578

These are annual rates—the monthly price will be lower. Additionally, some gym chains offer promotions or discounts depending on how long you sign up for.

Why is a Gym Membership Program Worth It?

You might wonder if instilling a gym membership for your Gym is worth it. The answer is yes! A gym membership program encourages clients to come back, which can help increase your profits and ensure your Gym is successful.

In addition, a gym membership program allows you to create loyalty, build relationships with clients, and increase your visibility in the community. It also makes it easier for customers to keep up with their fitness goals.

Incorporating a gym membership program offers these perks and benefits to your gym business, making it a no-brainer addition to your services.

How to Make the Most Out of Your Gym Membership Program?

The act of incorporating a gym membership program is already beneficial in itself. But you can make it even better. Here are a few tips to make the most out of your gym membership program:

Offer Incentives

Offering incentives like discounts, free classes, and exclusive events can encourage people to sign up for your gym membership program and make them more likely to keep coming back.

Offer Membership Tiers

Offering different types of memberships can help differentiate how members can access your Gym and how much they must pay. This way, people have the option of choosing the membership that is best suited to their budget and needs.

Offer Flexible Payment

Offering different payment options like monthly memberships, annual memberships, or pay-as-you-go can help make it easier for people to join your Gym and keep coming back.

Create a Rewards Program

Creating a rewards program can incentivize members and make them more likely to keep coming back. Rewards programs can include discounts, free classes, exclusive events, or other perks that can help make your gym membership more attractive.

Invest in Customer Service

Investing in good customer service can make your gym members feel valued and appreciated. This can go a long way when it comes to retaining members and keeping them involved.

Automate Your Billing

Automating your billing processes can help save time and ensure you’re always up-to-date with payments. This way, you don’t have to manually track expenses or deal with late fees.

Alternatives to a Gym Membership Program

Not everyone is comfortable with the idea of signing up for an entire gym membership. If that’s the case, make sure your Gym offers alternative options. Here are a few:

Drop-in Classes

Drop-in classes allow people to take one class at a time instead of signing up for a full membership. This way, they can choose how often they come back and how much they must pay.

Personal Training Sessions

Offering personal training sessions can help people who want to set and reach their fitness goals. This way, they work one-on-one with an experienced trainer without worrying about monthly payments.

Online Classes

Offering online classes can help reach people who cannot visit your Gym in person. This way, they can still access your expertise and benefit from your services without signing up for a full gym membership.

Home Gym

Building your own home gym can be a viable alternative for those who prefer working out in a more private setting. This way, you can invest once in equipment that suits your needs and workout at your own pace and convenience without worrying about monthly fees.

Fitness Apps

There are numerous fitness apps available that provide structured workout plans, diet advice, and progress tracking. These apps provide the flexibility of working out anytime, anywhere, and often come with a lower cost than a traditional gym membership.

YouTube Videos

YouTube is a treasure trove of free workout videos covering a wide range of fitness levels and types of exercise. From yoga to HIIT workouts, dance fitness to weightlifting tutorials, there’s something for everyone.

Outside Activities

Engaging in outside activities such as running, cycling, or even participating in local sports leagues can be a fun and cost-effective way to stay fit. These activities often provide the added benefit of fresh air and a connection with nature.

Public Library Exercise DVDs

Many public libraries offer exercise DVDs that patrons can borrow for free. This allows you to try out different types of workouts without the commitment of a gym membership or the cost of purchasing your DVDs.

Tips to Save Money on Gym Memberships

If you’re a gym-goer looking to save money on gym memberships, here are some money-saving strategies you could consider:

Wellness Benefits

Check with your health insurance provider or employer to see if they offer wellness benefits or corporate discounts. Some companies provide allowances or reimbursements for gym memberships as part of their benefits package.

Choose a Tiered Membership

Opt for a tiered membership, if available. These often have different price ranges based on the services and facilities you’ll use. You could save money by choosing a lower tier if you’re only interested in specific gym activities.

Take Advantage of Free Trials

Make sure to utilize free trials before committing to a gym. This not only helps you test out the facilities and classes but also helps you figure out if it’s worth investing your money.

Avail of the Student Discount

If you’re a student, ask if the gym offers a student discount. Many fitness centers provide discounted rates for students with a valid ID.

Don’t Miss Out on Special Promos

Keep an eye out for special promotions. Gyms often offer discounted rates during certain times of the year, like New Year or summer specials.


Some gyms offer referral discounts. If a friend or family member signs up through your referral, you could get a discount on your membership or even a free month.

Purchase Class Packs

If you only go to the gym for specific classes, consider purchasing class packs instead of a full membership. This can be a cheaper alternative if you’re not utilizing all the gym facilities.

Use Membership Freeze

If you will be away or know you won’t be able to use the gym for a certain period, ask about membership freeze options. Many gyms allow you to temporarily suspend your membership, saving you from paying for time you won’t use.

By employing these strategies, you can significantly reduce the cost of maintaining a gym membership and still enjoy working towards your fitness goals.

Frequently Asked Questions

If you still have questions about the average cost of gym memberships in 2024, here are some commonly asked questions and their corresponding answers:

Does My Health Insurance Cover Gym Memberships?

Certain health insurance plans offer coverage or discounts for gym memberships. These perks may include reimbursements, rewards, or other savings that can significantly reduce your membership fees. These details are in your insurance member handbook or online member portal. Alternatively, you can reach out to your health benefits administrator or your plan’s member services for more information.

Original Medicare does not provide coverage for gym memberships. However, supplementary plans like Medicare Advantage (MA) and Medigap often include additional benefits that may cover such costs. Many of these plans recognize the health advantages of regular exercise for seniors and offer gym membership or fitness program coverage at minimal or no cost. Some of these programs include:

  • Silver Sneakers
  • Silver&Fit
  • Renew Active

To determine if you’re eligible for these benefits, check with your Medigap or MA insurer.

Is Negotiating a Gym Membership Possible?

Negotiating gym membership costs is possible, particularly during the gym’s off-peak periods. If you’re considering negotiating for a discount, below are a few strategies that could potentially help you save:

  • Consider paying upfront for several months or an entire year.
  • Bring up offers from competitors and see if they’re willing to match the price.
  • Look for past online deals and ask if the gym would be willing to honor them.
  • Aim to negotiate with a manager with authority over memberships rather than a sales team member.
  • Explore the possibility of a group membership discount by teaming up with family members or friends.

How do I select the perfect gym to meet my needs?

Choosing the right gym involves more than just looking at membership costs. Understanding what you’re getting for your money and how well the gym aligns with your fitness goals and lifestyle is essential. Here are some key factors to consider:

  • Membership Options: What types of memberships does the gym offer? Are there flexible options that can accommodate your schedule and budget?
  • Variety of Group Fitness Classes: Does the gym offer diverse classes? If so, how often are they conducted, and what’s the average class size? This can give you an idea about the level of personal attention you might receive during these sessions.
  • Amenities: Evaluate the facilities provided by the gym. Do they have amenities like a pool, basketball court, sauna, or steam room? These extras can enhance your workout experience and provide more value for your membership fee.
  • Community Engagement: Does the gym foster a community environment? Do they organize monthly member events or social gatherings? A supportive community can motivate you and make your fitness journey more enjoyable.
  • Personal Training: If you’re considering personal training sessions, determine their cost. This service can be a significant part of your fitness investment.
  • Operating Hours: Check the gym’s operating hours. Can they accommodate your preferred workout times, especially during peak hours like early mornings or after work?
  • Cleanliness and Maintenance: Ask about their cleaning and maintenance practices. A clean gym with well-maintained equipment ensures a pleasant workout environment and reduces the risk of infections or injuries.
  • Locker Rooms: Don’t forget to inspect the locker rooms. They should be clean, well-maintained, and secure, as you’ll likely use them to store your belongings during workouts.

The right gym is the one that makes you feel comfortable, fits your lifestyle, and inspires you to maintain your fitness regimen.

Automate Your Billing with ReliaBills

As mentioned earlier, automating your billing can help save time and ensure you’re always up-to-date with payments. ReliaBills makes it easy to do just that. This invoicing and payment processing platform is designed to help gym owners and fitness professionals streamline their billing process, manage memberships, and ensure they never miss a payment.

With ReliaBills, you can automate and streamline your invoicing and payment processing strategy. For instance, your Gym can use recurring billing to automatically charge memberships and easily accept payments. Plus, ReliaBills offers features like payment reminders, personalized invoicing templates, secure payment processing, and more to ensure your Gym is getting paid on time and every time.

ReliaBills has an all-in-one billing solution to help you manage your gym memberships and ensure your pricing is always on par with the current standard. Plus, by automating your billing processes, you can save time, money, and resources that you can use for other parts of your gym business. 

Get started with ReliaBills today by creating an account now.

Wrapping Up

The average cost of gym membership in 2024 is likely higher than today. Staying on top of the current standard pricing is essential to ensure your gym business remains competitive and attractive to potential members. By following the tips above, you can structure your gym business accordingly. Additionally, automating your billing processes with ReliaBills can streamline how you manage memberships and ensure you never miss a payment.

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