With the emergence of digital marketing in recent years, the reliance on online tools has also grown exponentially. Modern-day digital marketers are expected to do multiple things at once. Whether it’s gathering data or optimizing our social media presence, using the right digital marketing tools will save a lot of time and keep us from breaking down.
While it may seem like a simple task, choosing the tools we need for our work isn’t cut and dry. That’s why we’ve put together a comprehensive list of relevant tools that will be valuable to every type of digital marketer. Various kinds of digital marketing teams cater to a variety of different services.
To make it easier for you to determine the right tool for the job, we’ve categorized each tool in this list according to its respective strategy. So, with that said, let’s go over each one:
Best Tools for Organic Social Media Marketing
As of the fourth quarter of 2020, Facebook is still the reigning social media network, with over 2.8 billion active users. Instagram comes in second at over a billion, with Twitter rounding the top three at 300 million active users.
It’s safe to say that a huge chunk of the world is spending so much time on social media. That makes it an important channel for brands like yours to leverage. That’s why social media management tools are also on the rise. It has become a staple component for companies of all sizes. Here are some of the notable tools that you should use for social media management:
Sprout is a well-known social media management and engagement platform for business. It makes it easier for brands to interact and engage with their customers and prospects. This tool is an excellent addition if you’re looking to improve customer relationships.
Social media has evolved throughout the years, and so too have customer outlook and expectations regarding brand authenticity and transparency. To meet and even exceed these high expectations, you’ll need a tool that lets your brand grow and become more authentic to your followers. That’s what Sprout can give you.
All of its features are centered towards customer engagement and management of multiple social media accounts. Plus, it’s only $100 per month. Don’t just take our word for it, though. If you’re interested, visit Sprout’s official website and sign up for a free trial now.
Similar to Sprout, Woobox is another social media engagement platform that emphasizes more on posting interactive content. It’s best known as an immediate solution for running contests and giveaways. For instance, Instagram contests and polls are things that you can do easily by using Woobox. From curating the best hashtag entries to choosing winners at random, Woobox will handle much of the complicated tasks of running a competition of giveaways via social media.
Woobox gives you options at a level to suit your needs. So, if you want to start hosting contests and giveaways like a truly professional brand, give Woobox a try today.
Best Tools for Paid Social Media Marketing
Just like search engines, the power of social media platforms goes far beyond its organic reach. Paid social media marketing strategies will get your brand in front of a larger group of active users. Social networks have a ton of data on their users that targeting specific groups can become extremely effective.
All of these opportunities make social media an ideal place to pay for impressions. With that said, here are some of the best tools for paid social media marketing.
Facebook Ads Manager
Facebook’s Ads Manager is the platform’s own tool for creating and running paid advertising campaigns. The social media giant is constantly improving its ad platform, releasing new tools and features like multi-targeting and budgeting for users.
For marketers who are just starting on the paid social media strategy, Facebook Ads Manager is easily the best digital marketing tool. It requires no third-party fee to create, organize, and manage your paid Facebook advertising campaigns. If you’re interested, check out Facebook Ads Manager Today.
Twitter Native Platform
Twitter is another major social media network that you should consider penetrating through paid advertising. Its Native Ads platform has several amazing features that are built for targeting specific groups of people. It also comes with segmentation functionality that includes the ability to target specific keywords. That way, anyone who uses the keyword you’ve selected will be targeted. As of 2015, 86% of Twitter’s ad revenue came from mobile. Since then, Twitter started targeting mobile users.
Best Tools for Email Marketing
It’s 2021 – yet email is still as effective as back when it first came into existence 50 years ago. It’s quite interesting to think that it still plays a huge role in digital marketing today. Despite having a rather “old school” reputation, email marketing is easily one of the most effective channels in terms of a brand’s return on investment (ROI).
In fact, email usage and relevance continue to grow at approximately four percent each year and has no signs of slowing down. With that said, here are two of the best tools to boost your email marketing campaign:
HubSpot Email Marketing
HubSpot is a household name in the digital marketing industry. It’s well-known for its inbound marketing and CRM software. They recently released an email marketing tool called HubSpot Email Marketing.
This tool is so easy to use while boasting impressive deliverability. It also comes with native integration with all HubSpot products. Once you have access to HubSpot Email Marketing, you will also get CRM forever. You will also get hundreds of other popular marketing tools.
This tool comes with a free plan that includes up to 2,000 email sends per month, a drag-and-drop email builder, contact lists, and free email templates to help you get started right away.
Keep in mind that this is for the entire HubSpot CRM and inbound marketing software. Email Marketing comes with these products free. For more information, visit Hubspot’s official website today.
HubSpot and MailChimp are two well-known brands in the digital marketing space. While fierce competitors, both share a lot of similar features. However, when it comes to email marketing, MailChimp reigns supreme. In fact, the platform has over 250 billion emails sent by its users in 2020 alone.
What most users love about MailChimp is its overall usability and sliding price tag that’s based on your email list. If you’re new to the email marketing scene, you’ll love to know that they have a “forever free” plan that’s catered for smaller marketers. MailChimp, in general, is beginner-friendly. So if you’re looking for the best digital marketing tools to get started in your digital marketing journey, MailChimp is a great place to start.
Best Tools for Display Retargeting
Have you ever checked a product on an online shopping store and went on to see the same products posted as paid ads on your social media feed? For the average person, these are known as the “ads that follow us around.” In the online marketing scene, these are known as display retargeting ads.
Even if you haven’t heard of them by name, you can certainly relate to the experience of getting targeted for ads. Retargeting is an incredibly efficient strategy for retaining customers and bringing them back to your website. It aims to convince customers to finally make a purchase or become a potential lead. Some of the best tools for display retargeting would include the following:
AdRoll is a well-known brand in the retargeting space. It boasts a customer base of over 35,000. The platform grants access to over 500+ ad exchanges, including most of the major social media networks. It also offers a self-service platform. You can even get help from its employees if you need more support.
The success stories that AdRoll shares with its users are inspiring. Reports are ranging from a 35% lower CPC up to a whopping 265% lift in sales. For more information about AdRoll, check out its official website now.
ReTargeter is a useful retargeting tool that utilizes site retargeting, dynamic retargeting, and search retargeting. You can use ReTargeter as a self-service tool, or you can pass all of your retargeting campaigns onto an account team and have them run your campaigns for you.
You can use ReTargeter’s search service plainly or combine it with other services for a value package. The platform focuses on using e-commerce brands, with access to consumer behavioral data of over 150 of the web’s top retailers like Amazon, eBay, and more. Check out ReTargeter’s official website for more details.
Best Invoicing Tool for Digital Marketing
To end this list, we will also need to talk about invoicing. While digital marketing focuses on many aspects, running a successful agency also needs to involve proper invoicing. It doesn’t matter how many clients you have if you’re not getting paid the right way. That’s why it’s also essential to use an online invoicing tool to give you some much-needed support on your invoicing. For the best invoicing tool, we recommend:
There is a tone of invoicing and accounting systems available online. However, ReliaBills is one of the best and more reliable tools for overall functionality and convenience. The platform boasts an extensive roster of invoicing templates that help you personalize your invoice. It also provides some great features like automated and scheduled invoicing.
With these features, you won’t have to miss any invoice dates. Just set the date and time when you will send the invoice, and you’re all set. You will even get notifications via email about the status of the invoices that you sent.
What separates ReliaBills from all the others is that it provides these amazing features for FREE. Yes, you read that right. All you need is to create an account, and you’re all set.
Wrapping it Up
Digital marketing tools are everywhere, and they are available in different forms and purposes. The ones mentioned in this article is just a sample size to the ocean of other great tools that you can use to improve your digital marketing business. However, these are what we think are the best digital marketing tools that every small agency should have. I would suggest that you research your own and find other tools that you will find useful. With that said, we hope you will find value and relevance with the tools that we mentioned and start taking your digital marketing agency to the next level.